10 Fun Blog Post Ideas for Every Small Business Owner

I stand by the assertion that every business owner on the planet would benefit from a blog. Yes, it takes time and energy, but that’s all you have to lose here. On the other hand, you have so much to gain: friends, “fans,” community (and sales, customers, and clients as natural byproducts).

You don’t have to put on a certain mask or voice, either. The most powerful blogs AREN’T overly polished and sanitized. They have a personality that makes up for a missing comma here or there.

If you have absolutely no idea where to start, these 10 ideas might help!

1. The Origin Story

How did you end up in your current industry, and what keeps you there? Who are you showing up for?

These days, people don’t want to give money to a business. They want to give money to a HUMAN.

Examples:

"How Bella's Homemade Jams Went from Kitchen Experiments to a Farmers' Market Favorite"

"From Garage Woodworking to Custom Furniture: The Story of Tim's Craft Shop"

2. Spotlights

Showcase your whole team! Share their stories, how they use your products or how they ended up working with you, what their life goals are, and the impact your business has on their lives.

A word of caution here: The focus of the spotlight should be on THEM, not your business.

Bonus points for publishing the blog post as an interview!

Examples:

"Meet Alex: The Barista Who Knows Every Customer by Name at Java Haven"

"Employee Spotlight: Sarah's Journey from Customer to Star Stylist at Luxe Salon"

3. How-To Guides

Write step-by-step guides related to your products or services. Make them fun with personal anecdotes, tips, and maybe even a few bloopers along the way!

Examples:

"How to Choose the Perfect Plant for Your Home: Tips from Green Thumb Nursery"

"Step-by-Step Guide to Brewing the Perfect Cup of Coffee at Home by Brew Masters Café"

4. Life Hacks

Share creative and unexpected ways to use the products you love and/or sell.

Encourage your readers to try them out and share their own hacks in the comments.

Examples:

"5 Creative Ways to Use Essential Oils from Serenity Spa"

"Unexpected Uses for Leftover Fabric: Tips from Sew Chic Tailoring"

5. A Day in the Life

Take your readers through a typical day in your life as a small business owner. Include plenty of fun details, but don’t worry about “performing.”

We all forget to brush our hair and teeth sometimes…

Examples:

"A Day in the Life of a Boutique Owner: Behind the Scenes at Chic Boutique"

"From Dawn to Dusk: A Day in the Life of a Fitness Trainer at Peak Performance Gym"

6. FAQs

Answer the most common questions you get from customers, but do it with a twist. Add some humor, fun facts, and maybe even a silly GIF or two.

This is an easy SEO hack if you’re new to the search engine game. If you make a blog post for every common question your business gets, Google will start seeing you as an “expert” or “authority” on the subject matter.

This also reduces the number of messages or emails you might be receiving, so you don’t have to keep repeating yourself.

Examples

"Top 10 Questions We Get at Healthy Pet Foods"

"FAQ: Everything You Need to Know About Ordering Custom Cakes from Sweet Treats Bakery"

7. Throwback Stories

Share business and life updates, including old photos, early struggles, and funny memories.

These tend to do well on social media, and they also invite a deeper connection with your audience.

Examples:

"Looking Back: The Early Days of Bella's Homemade Jams"

"Throwback Thursday: Our Humble Beginnings at Tim's Craft Shop"

8. Top Lists & Rankings

People love lists! Create a Top 10 list related to your industry.

Better yet? Use an odd number. Studies have shown these have higher engagement times.

Examples:

"Top 7 Indoor Plants to Brighten Your Home: A Guide from Green Thumb Nursery"

"The 9 Best Coffee Beans for Home Brewing: Recommendations from Brew Masters Café"

9. Event Recaps

Did you recently attend or host an event? Write a fun recap with highlights, photos, and maybe even a few behind-the-scenes stories. You can then repurpose this content every year as a throwback.

Examples:

"Highlights from the Annual Wellness Fair Hosted by Serenity Spa"

"Event Recap: Fashion Show Extravaganza at Chic Boutique"

10. Flubs & Failures

We all make mistakes in business and our personal lives. There’s no need to hide them!

Did you get scammed out of $1,000 from what you thought was a theme park travel agent? Did you forget to add a certain clause to your freelance contracts that came to bite you in the butt later?

There are ways to turn these experiences into relatable, authentic content without being inflammatory or instigating further conflict.

Examples:

"Our Biggest Baking Blunder and What We Learned: A Story from Sweet Treats Bakery"

"The Time We Ordered Too Much Inventory: A Lesson from Tim's Craft Shop"

Start Blogging Today with Gr8 Writing

Ready to take your business to the next level with blogging? It's easier than you think:

• Start Small: Kick off with just one post a week.

• Learn and Adapt: Your audience's feedback is gold—use it!

• Enjoy the Process: Let your passion shine through in every post.

• Always Have a Purpose: Don’t write just to write!

Overwhelmed or need a little extra helping hand? We’re here for you!