5 Reasons Why Blogs Still Matter in 2024
Welcome to 2024!
So much is changing these days, especially with AI, but one element remains surprisingly steadfast: Blogs can make magic happen.
It's easy to overlook this platform in favor of newer, flashier forms of communication, but blogs still hold a special place, especially for businesses that prioritize people over profits (our favorite kind of business).
Blogs matter for a lot more than five reasons, but let’s start with these:
1. Building Trust with Your Audience
Let’s face it—people are tired of insincere marketing.
I don’t know about you, but I’ve purged my inbox of countless email marketing accounts over the past year. Over-the-top in-your-face sales pitches just don’t cut it anymore. They’re ICKY.
Personalized content, though? That’s what makes an impression and keeps people coming back for more.
2. SEO and Online Visibility
By consistently posting well-written, relevant content, you can target those juicy keywords and topics that boost your visibility on search engines.
Ethical SEO practices are about rankings, sure, but they're also about matching your content with your audience’s needs and searches.
In turn, this elevates your site on search engine results pages and also attracts the RIGHT kind of traffic to your business, AKA people genuinely interested in what you have to offer.
3. Blogs as a Platform for Thought Leadership
Feeling a bit nervous about stepping into the spotlight as a thought leader? Your blog can help ease you into it!
If you’ve been a human being for more than 18 years, I can promise you that your experiences make you an “expert” at something. You don’t have to teach someone how to build a rocket and launch it into outer space or how to build a three-hundred-million-dollar company in 90 days.
What does the you from five years ago wish they would have known? THAT’S what people want to read.
4. Engaging and Nurturing Leads
Blogs rock for nurturing leads by providing a steady stream of informative content.
With each post, you can guide potential clients closer to your services, especially when your blog is part of a broader "Done-with-You" or "Done-for-You" service model.
A person who reads your blog post today might not buy from you. They might not even buy from you three months from now or after your 10th post. But what happens a year from now when your blog post is the only one that comes to mind when they’re looking for a tree trimmer or realtor because they remember reading it in the past and really liked your voice?
Your words created a relationship with them that you might never have known about, even when they picked up the phone to finally give you a call.
That’s the long game.
5. Long-Term Benefits of Blogging
Speaking of the long game…
The impact of a well-maintained blog extends far beyond a single post's publication date.
It’s the snowball effect.
With every new blog post, your readers find more resources to help them, and they trust you more with each new piece of content.
The Wrap-Up
Think blogs are old news? Think again!
They’re hotter than ever, especially for businesses that value ethics and real connections.
Your blog should be the heart of your content strategy—showing off what you sell, who you are, and why you care.
Yes, even if you don’t have the time or energy to post regularly!
Yes, even if you don’t think you have the “right” voice.
Yes, even if you’ve got a solid marketing/advertising set up already.
Too Busy for a Blog? We’ve Gotchu.
Tired of answering the same question with your leads and prospects over and over and over again?
Wish you could build trust with your leads and prospects even before they hop on the phone with you or shoot you an email?
Then, you're ready to start blogging with integrity.
We can help!
